Microsoft could be losing a hundred million dollars in Vista
sales thanks to a British government agency.
Becta (The British Educational Communications and Technology
Agency) is the organisation which advises schools and
colleges in the country about buying technology. They’ve had
several run-ins with Microsoft over the past year, including
producing an official report that suggested schools should
not upgrade to Windows Vista.
Schools are a potentially huge market for Microsoft because
they house so many computers. There are 22,093 primary
schools (for ages 5-11) and 4,172 secondary schools (for
ages 11-18) in Britain. (These figures don’t include
privately-run schools.) Given Microsoft’s pricing policy, if
they persuaded every school in the country to buy Vista for
its computers, they’d take in well over $100 million.
The Becta report ranked each feature of Vista for how
important and useful it would be for schools. It said none
of the new features were ‘must haves’, and only 60% of the
features fell into the ‘should have’ or ‘could have’
categories. In the remaining 40%, the agency felt either the
feature didn’t offer any real use to schools, or it was too
early to tell.
The report also found that only about 6% of computers in
schools could run Vista with the Aero graphics feature
turned on. 39% could run Vista with Aero switched off, while
55% would likely not be high-spec enough to run it at all.
If every school that needed to bought new machines to run
Vista, the hardware bill would top $200 million.
It’s not clear how much effect the report has had on Vista
sales in British schools. Microsoft has said that “more and
more schools are upgrading to Windows Vista and Office 2007
as they increasingly recognize the benefits of embracing
technology to transform teaching and learning.” But they
haven’t provided any sales figures which – given how quick
they’ve been to talk up overall sales – suggests things
aren’t going well.
Becta also said many schools thought Microsoft’s licensing
for educational establishments was unfair. Schools who buy
Microsoft software have to pay a variable fee based on how
many computers they have that are capable of running the
operating system or program in question, not how many they
actually want to install it on.
The deals also only allow schools to subscribe for a set
period of time. There’s no option to pay for permanent use
of the software in the same way home users do.
It’s quite a change of heart for Becta. In the past they’ve
actually been accused of being too biased towards Microsoft.
There’s been a long-running debate between those who say
schools should use cheaper alternatives such as open-source
software, and those who say Microsoft software is simply
more reliable (particularly for non-experts) and that most
students will be using Microsoft products when they begin
work anyway.
Getting Vista into schools would have benefits for Microsoft
beyond just the sale price. If more schools had Vista,
they’d be more likely to buy newer Microsoft software such
as Office 2007. It would also mean more students would be
used to Microsoft products and be more likely to buy them
later in life (which is why Microsoft is launching a program
to give free web and game development software to students).
With that in mind, it might be worthwhile for the company to
rethink its licensing agreement for schools, and to make a
particular effort to add education-friendly features to
Windows 7. It might even be profitable to make some
contribution towards schools which buy new computers to run
Vista – though that could raise questions among competition
regulators.
John
Lister is a freelance writer from Manchester, England.
After graduating from a professionally-accredited
journalism degree course in 1998, he spent six years
running the press office for Plain English Campaign, a
pressure group working to make public information
clearer. He now works full-time writing articles and
producing summaries of newspaper reports.
His technology-writing experience includes daily
articles for the Infopackets technology newsletter. His
other specialties include the professional wrestling
industry, about which he has written two books.
Check out some more of his work at
www.johnlisterwriting.com
John Lister's Articles
Friday May 29th 2008:
Windows 7: Lucky For Vista?
Friday May 22nd 2008:
Microsoft Pushing Vista's Green Appeal
Friday May 15th 2008:
Microsoft
having a tough time in British schools
Friday May 9th 2008:
Vista Perception vs. Reality
Friday May 2nd 2008:
Windows Vista
SP1
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